What if I want to try it?

• What is the goal? (Communication with students or other departments; PR for the program or university; etc.)
• Who is the audience?
• What are some of the topics you will cover? (I began by making a list of ~40 possible topics)
• How will you stay in touch with what other bloggers in your space are saying?
• Consider the effort it will take to blog once a day, once a week, etc. and be sure you can commit to your goals
• Be prepared to consider things like search engine optimization, tagging and categorizing your posts so they will be effective in blog search engines, etc.
• Be sure to offer an RSS feed
• Corporate/institutional policy covering blogging?