Implications of Corporate Blogging to IT

Corporate Blogging. This involves the use of online personal journals by corporate employees, either individually or in a group, to further company goals. It reached the peak of hype in 2004 although mainstream firms have not yet got involved. Its impact will be on projecting corporate marketing messages primarily and secondarily in competitive intelligence, customer support and recruiting.

Really Simple Syndication (RSS). RSS is a simple data format that enables web sites to inform subscribers of new content and distribute content more efficiently by bypassing the browser via RSS reader software. RSS is widely used for syndicating weblog content but its corporate use is only starting to be tapped for activities such as corporate messaging. Its simplicity makes it easy to implement and add to established software systems. Gartner predicts that RSS will be most useful for content that is 'nice to know' rather than 'need to know'.

Gartner Highlights Key Emerging Technologies, August 23, 2005